Projects
Elan Noir
Industry:
Fashion, Ecommerce
Client:
Elan Noir
Industry:
Framer Developer
Industry:
2026
Overview
A high-fashion e-commerce experience for a Lagos-based luxury label reinterpreting Ankara and Adire textiles into contemporary couture designed to feel as premium as the garments themselves.
Problem
African luxury fashion is often undersold online treated like ordinary retail instead of the editorial, high-fashion category it belongs to. The brand needed a digital storefront that could stand next to Vogue and GQ, not just list products.
Solution
Designed an editorial-first layout full-bleed imagery, press mentions, and stylist/editor testimonials up top before ever asking the visitor to shop. Product pages read like a lookbook, letting the craftsmanship and storytelling carry the luxury positioning, with shopping woven in as a natural next step rather than the opening pitch.
