I'm Esther Ubi, a passionate UI/UX Designer with a strong multidisciplinary background in visual design, branding, and digital experiences.
I specialize in creating intuitive, user-centered interfaces that blend beautiful aesthetics with seamless functionality. I believe in the power of simplicity, purposeful design, and bold yet thoughtful expression.
With solid experience in Figma, Framer, and a good knowledge of Webflow, combined with a good understanding of HTML, CSS, and front-end development principles, I’m able to design, prototype, and help bring digital products to life from concept to high-fidelity execution.
My Stack
Lottie
Micro animations & motions
Framer
No-ode Web Design
Slack
Team Management
Jira
Project Tracking
My Approach
How I turn complex problems into elegant solutions.
STEP 01
Discovery
When a client reaches out, I start by listening. I want to understand your vision, your users, and the problem we're solving together.
STEP 02
Research & Strategy
I dive deep into user research, competitor analysis, and define the information architecture that will guide every design decision.
STEP 03
Design & Iterate
I move into wireframes, then high-fidelity mockups in Figma. I believe in showing, not just telling — so prototypes come early and often.
STEP 04
Refine & Deliver
Through feedback loops and iteration, I refine every pixel until the design feels right. Then I prepare detailed handoff specs for development.
STEP 05
Support & Grow
My work doesn't end at handoff. I stay involved to ensure the final product matches the design vision and continues to evolve.