Quickseller Application
I designed QuickSeller a mobile commerce platform built to empower small vendors in Nigeria with seamless product listing, integrated delivery, and secure payments, all in one place.
Role
UI/UX Designer
Duration
12 Weeks
Tools
Figma, Lottie
Platform
IOS & Android
Overview
The Challenge
The growth of e-commerce in Nigeria has made WhatsApp a popular sales channel, but with major pain points. Small vendors were juggling multiple platforms — Jumia, Jiji, Instagram — struggling with unreliable delivery, trust issues, and complex onboarding processes that weren't built for them.
I was brought on as the lead UI/UX designer to create a unified mobile platform that would simplify the entire selling experience — from listing products to coordinating dispatch and receiving payments — while keeping the interface clean, trustworthy, and accessible.
Methodology
Design Process
01
User Research
02
Defining User Requirements
03
Information Architecture and Wireframing
04
Interface Design and Prototyping
05
Usability Testing and Iteration
06
Development and Implementation
Discovery
User Research
I started by understanding the landscape. Surveys were distributed to online vendors, small business owners, and university students running side hustles. I also conducted 15 in-depth interviews across three user groups.
Survey Findings
68%
of vendors use multiple platforms (Jumia, Jiji, Instagram) but find it difficult to manage them all at once.
74%
said they struggle with delivery reliability and dispatch coordination, regardless of the platform.
61%
reported trust issues during payment or product delivery (especially outside verified systems).
57%
wanted a simpler platform to list products and manage both buyers and delivery in one space.
Interview Insights
Vendors
Found Jumia's system too complex and slow for smaller vendors.
Expressed frustration about commission fees and limited control over their store experience.
Wanted a platform that feels professional yet simple, like social selling but with structure and trust.
Vendors
Found Jumia's system too complex and slow for smaller vendors.
Expressed frustration about commission fees and limited control over their store experience.
Wanted a platform that feels professional yet simple, like social selling but with structure and trust.
Vendors
Found Jumia's system too complex and slow for smaller vendors.
Expressed frustration about commission fees and limited control over their store experience.
Wanted a platform that feels professional yet simple, like social selling but with structure and trust.
Market Context
Competitive Analysis
Platform
Strength
Weakness
Quickseller Advantage
Jumia
Trusted e-commerce brand with strong buyer protection.
Integrated payment and logistics systems.
Complex vendor onboarding process.
High seller commission fees reduce vendor profit.
Simpler onboarding and commission-free model for small vendors.
Jiji
Easy product listing with large marketplace reach
Free for most sellers, accessible to anyone.
No integrate payment or delivery system.
High rate of scams and fake listings.
Combines verified listings, secure payment, and delivery tracking in one app.
Glove
Reliable logistics and real-time tracking.
Efficient rider management system.
Focused mainly on food and groceries.
Limited support for small retail vendors.
Expands delivery functionality beyond food tailored for local product vendors.
Highly visual and social helps vendors showcase products easily.
Easy to reach new audiences through followers and hashtags.
No structured order or payment flow.
Delivery coordination is entirely manual.
Adds structure to social selling chat, payment, and delivery managed in one space.
Experience Mapping
User Journey
I mapped out the complete user journey for Adaobi a small fashion vendor in Lagos to identify pain points at every stage and design targeted solutions within QuickSeller.
01
Discovery
Adaobi sees QuickSeller through a social media ad or referral from another vendor
Many e-commerce platforms are expensive or complex for small vendors
Free, vendor-friendly access with simple onboarding and low entry barriers
02
Onboarding
Downloads the app → Creates account → Adds business name, product images, and contact info
Complicated onboarding processes discourage vendors
Guided onboarding with prompts, tooltips, and sample listings
03
Product Listing & Management
Adds her fashion items, prices, and stock details
Repetitive product uploads across multiple platforms
Single, persistent product listing system with media reuse and editing tools
04
Order Interaction
Gets a notification → Chats directly with buyer → Confirms stock availability
Orders lost in chat threads or incomplete customer details
Integrated order chat with auto-generated order summary and buyer verification
05
Dispatch Cordination
Selects dispatch rider from QuickSeller's verified network
Riders often delay, lose direction, or deliver to wrong address
Real-time rider tracking with route optimization and vendor updates
06
Payment & Confrimation
Buyer makes in-app payment → Adaobi gets confirmation
Payment delays and scam risks
Escrow system holds payment until delivery confirmation
07
Feedback & Growth
Receives customer rating → Checks analytics
Hard to build online credibility
Rating system + analytics dashboard helps vendors track performance and reviews
Takeaways
Reflection
Designing QuickSeller taught me the importance of deeply understanding the ecosystem you're designing for. Nigeria's e-commerce landscape is fragmented — vendors, riders, and buyers each have distinct frustrations that existing platforms only partially address.
By grounding every design decision in real user research — surveys, interviews, and journey mapping — I was able to create an experience that feels intuitive and trustworthy. The biggest lesson was that simplicity isn't about removing features; it's about removing friction.
This project reinforced my belief that great design starts with empathy and ends with clarity.
